Euro Disney: First 100 Days

The biggest factor that attributed to Euro Disneys failure is perhaps its ambition of trying to cater to many incompatible nationalities and handling a large European population without identifying the target market and further understand its entertainment preferences. In general, Disney should think through the resources needed to follow up its targeted market, more importantly it should determines what are the key components that contributed to Disneys success, and whether or not these components are transferable across cultural boundaries.The lack of understanding cultural differences has prevented Disney to dress its core competency of delivering high quality serve ups to its guests. While certain Disneys characteristics are easily transferable to Euro Disney, such as building winning rides and attractions, creating different field of studys and fantasies land, selecting a central location that are easily accessible for tourist, and providing a complete vacation packages by building beautiful resorts around theme park.The heart of Disneys key success, however, lies within its entertainment experience and cast members interactions with the guests. First of all, Euro Disney does not has the resources to deliver the same quality of customers service as seen in the US and Japan, Europeans workers has different work ethics, and they do not naturally adores the American culture and therefore are not enthusiastic somewhat having the Disney spirit to grow inside them. Secondly, Europeans are accustom to intellectual entertainment, and fine dining experiences which are not what Disney is about.Thirdly, because Euro Disneys attempt to cater to too many nationality, it has not properly defined its targeted market, therefore unable to customize a system that works for majority of the guests. In order for Euro Disney to be successful, Disney need to attribute out who the target customers are, and how can they attract repeated guests or draws new visitors. From t here, they can adapt to the culture, and make compromises to satisfy its customers that meets Disneys standard.