Writer's choice Essay Example | Topics and Well Written Essays - 250 words - 12

Writer's choice - Essay Example competitive advantage over a competitor, the company has employed various marketing strategies that help it in reaching out to its wide range of customers all over the place. Production of different sports wear for the different sports is among the strategies that the company uses in its market dominance. A marketing mix helps the company in producing sportswear that satisfies the different sports participants. SWOT analysis is also another concept that the company has been using in dealing with its business strategy. This involves analyzing a company’s strength, weaknesses, opportunity and the threats that the business is prone. This helps in the growth and development of the company’s strategic plans involving its marketing the goods and services. Lululemon is a clothing company that produces clothes of different models and fashions for running, yoga, working out as well as sweaty clothes. The company makes the clothes for different clients both male and females. The concept of capturing both the male and the female genders makes the company have a wide range of customers. This is a marketing mix that targets both genders thus having the maximum number of clients. This makes the company have a competitive edge over the other competitors. Having well distributed retail shops all over helps the company to reach out its extensive number of customers all over the world. This also brings out the customer satisfaction thus earning customer loyalty. This involves the satisfaction of different customers with different tastes of the goods and services. This is achieved through the production of goods with different styles and models. By having a wide range of products, the companies would have the wider range of customers to offer their services to (Paley, 2007). A marketing mix would greatly serve the different cohorts in the different

Strategic Position of Starbucks Essay Example | Topics and Well Written Essays - 3000 words

Strategic Position of Starbucks - Essay Example It also includes the effect of the external market drivers on the organization and how the company has designed it the marketing strategy to ensure its long-term sustainability. Starbucks’ core competency is based on the premium positioning of its product line. The company focuses on delivering high-quality coffee beverages and snacks which includes cakes and other bakery products. Thus the company not only focuses on providing a good quality product but it also focuses on providing a unique experience to the customers. Offering a unique experience ensure the customers’ return. Starbuck’s competencies also include establishing a strong and close relationship with its suppliers. This, as a result, has helped the company to make overseas expansion and make certain strategic acquisitions. The Porters generic strategy shows how the company has devised its marketing strategy in order to stay ahead of its competition. The parent brand Starbucks is positioned in the ‘Differentiation Strategy’ because it offers high-quality speciality coffee products along with a unique experience of the store’s ambience (Pretorius, 2008). This differentiating factor distinguishes the company from its rivals. The newly introduced brand by Starbuck called VIA offers instant coffee to the customers. Thus VIA is categorized under the Cost leadership and Differentiation category (Lee, 2012). Even though VIA acts as a low-cost alternative to premium Starbucks coffee, it still differentiates itself from its rivals owing to the brand valuation of the company. The company also offers gifts and brewing items, which falls under the focused differentiation category, because these products are aimed towards the genuine coffee lovers (Lee, 2012). The likelihood of success of a firm can be assessed by the Bowman’s strategy clock. According to Faulkner and Bowman (1995), this model assesses a company’s current position and direction of progress based on eight categories.