Branded Identities Essay Example | Topics and Well Written Essays - 2750 words

Branded Identities - Essay ExampleSimilarly, the identities of brands, being closely linked with consumer behaviour, to a fault have different value and impact over consumers choice.Consumerism Concept of consumerism has gone through various(a) chronological advances. Traditional consumer models believed consumers are not effected by any ascertains but by their own brains reason and external factors like family, friends, choices cannot influence their buying decisions. This theory could not survive longer as it was hold in conception and did not fulfil the needs of various analyses. Traditional theory considered consumers as entropy processors who are not affected by any choices and alternatives available. On contrary it also describes that companies can decree the mind of customers and customer dont bother about available or missing information. (Simon, 1955, Q. J. of Econ.)The existence of underlying preferences is a vital scientific question for economists. If the answer is affirmative, then the evidence from cognitive psychology implies only that economists mustiness look through the smoke screen of rules to discern deeper preferences that are needed to value economic policies. This is a rocky task but not an impossible one. If the answer is negative, then economists need to seek a foundation for policy analysis that does not require that the concept of the greatest good for the greatest number be meaningful. I am guardedly optimistic that the question has an affirmative answer. (McFadden, D. 2000. p. 345-346).Consumerism & Psychology Similarly, consumerism and psychological aspects are also attached together. Various theories are presented to establish a strong link between these two. Webers (1904 1998) iron confine is also the depiction of psychological trap of consumers. Furthermore, Psychologist Barry Schwartz (1994), also is of the opinion that external and demographic factors psychological influence a persons buying behaviour. Barry Schwartz believes that companies offer incentives and psychological benefits to customers which are in substantial life very untold meaningful for the consumers and consumers has a sense of achievement by having these benefits with them.By embracing the freedom of the marketplace in all aspects of our lives, we find that many of the things we value most deeply-meaningful, satisfying work intimate, compassionate friends, family and community real education significant spiritual and ethical commitment political involvement and even, ultimately, material well-being-are increasingly difficult to achieve. (P. 10) Consumerism and its Historical, Social and Economic Impact Cognitive psychologists believe that culture is manifest in peoples mind. (DiMaggio 1997, p.272 Cf. shore up 1996). They also believe that historical aspect and social background, and consumers experiences play a vital role to stand up their self-concept and identity. Different consumers behave differently because of their d ifference in socio-cultural background, behavior and economic perspective. Iron cage, is in fact, mental cage that is influenced by various culturally framed mental fields.(Zerubavl 1991).Further